Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
- ISBN-10
- 0133481441
- ISBN-13
- 9780133481440
- Series
- Shopper Marketing
- Category
- Business & Economics
- Pages
- 99998
- Language
- English
- Published
- 2014-05-06
- Publisher
- FT Press
- Authors
- Daniel J. Flint, Chris Hoyt, Nancy Swift
Description
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn’t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field’s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Get the book
Other editions
-
- 2016-03-07
- 196 pages
- Paperback
- Createspace Independent Publishing Platform
-
- 2014
- 266 pages
- Paperback
- Pearson Education
Similar books
-
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
By Markus Stahlberg, Ville MailaThe second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the ...
-
Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market
By Georg August KrentzelFocused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing ...
-
Shopper Marketing 101: Making Brand Shopper Ready
By Nitish Rai Gupta'Shopper marketing 101' provides excellent insights for the students of marketing, and professionals in the sector, to look at a simple way of addressing the retail, and the retailer part of the value chain. Understanding the shopper ...
-
Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach
By F. M. DadeWelcome to the Six Pillars Approach. F.M. Dade is an ad tech and shopper marketing veteran of nearly two decades.
-
Retail Marketing Strategy: Delivering Shopper Delight
By Constant BerkhoutRetail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone.
-
Integrated Retail Marketing Communications
By G. P. SUDHAKAR5.7 sHopper MArketIng “Shopper marketing is the employment of any marketing stimuli, developed based on a deep understanding of shopper behaviour, designed to build brand equity, engage the shopper (i.e., an individual in “shopping ...
-
Shopper Marketing the Ultimate Step-By-Step Guide
By Gerardus BlokdykHow do I reduce the effort in the Shopper marketing work to be done to get problems solved? How can I ensure that plans of action include every Shopper marketing task and that every Shopper marketing outcome is in place?
-
The Shopper Marketing Revolution: Consumer - Shopper - Retailer
By Mike Anthony, Toby DesforgesMike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works.
-
Retail Marketing Trends: Dallo Shopper Marketing al Vertical Branding
By Sebastiano GrandiNegli ultimi anni, a seguito di profondi cambiamenti dei mercati, della domanda, della tecnologia e del contesto ambientale, i sistemi distributivi italiani ed internazionali hanno vissuto un periodo di forte discontinuità destinata a ...
-
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency
By Liz CrawfordGET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making ...