Shopper Marketing
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Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
By Daniel J. Flint, Chris Hoyt, Nancy SwiftThe shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase.
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Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
By Daniel J. Flint, Chris Hoyt, Nancy SwiftThe authors conclude by identifying new shopper marketing opportunities online and in internationalized environments. Shopper marketing is not easy.
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
By Markus Stahlberg, Ville MailaThe second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the ...
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Shopper Marketing: A How-To Business Story
By Paul BarnettIf shopper marketing is about building brands and revenue at retail, then POSM execution is one of the fundamental ways of achieving this. Shopper insight is fundamental in the design and execution of any POSM that you intend to place ...
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
By Markus Stahlberg, Ville MailaThe second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"--
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Shopper marketing
By Markus Stahlberg, Ville MailaShopper Marketing (marketing centrado en el comprador y en el punto de venta) investiga el tema de las iniciativas de marketing que van dirigidas a las personas que entran a curiosear o comprar en las tiendas y a las que se puede influir su ...
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Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
By Carl MacInnes, Peter SteidlThis book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics.
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Shopper Marketing
By Venkatesh Shankar, Marketing Science Institute, Marketing Science Institute. MSIShopper Marketing will help managers think systematically about shopper marketing challenges and opportunities.