Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix
This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.
The Economics of Managerial Decisions Myeconlab With Pearson Etext Standalone Access Card
This text provides a grounding in the essentials of economic theory and practice relevant to modern business.
This book, originally published in 1975, is an attempt to bridge the gap between economic theory and business practice by relating the tools of economic analysis to the decision making process itself.
This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics.
This book, originally published in 1975, is an attempt to bridge the gap between economic theory and business practice by relating the tools of economic analysis to the decision making process itself.
This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics.
While illuminating managerial decision-making from all possibleangles, this book equips readers with the tools and skills neededto recognize and address uncertainty.
This volume collects research papers addressing topical issues in economics and management with a particular focus on dynamic models which allow to analyze and foster the decision making of firms in dynamic complex environments.
The new chapter applies the book's main concept to the domain of investing.