In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic ...
For Principles of Macroeconomics courses.
Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard.
Foundations of Economics was developed on the premise that economics is a core competency for the responsible citizen and a foundation tool for every type of career. The Bade/Parkin package is designed to encourage learning by doing.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
Resource added for the Economics ?10-809-195? courses.
The new edition of a textbook introducing the fundamental concepts and methods of macroeconomics.
By using a wealth of relevant global and local businesses examples and case studies, Essentials of Economics makes the subject relevant and meaningful.