Services Marketing: People, Technology, Strategy
- ISBN-10
- 0134123905
- ISBN-13
- 9780134123905
- Series
- Services Marketing
- Category
- Customer services
- Pages
- 648
- Language
- English
- Published
- 2014-12-12
- Publisher
- Pearson College Division
- Authors
- Christopher Lovelock, Jochen Wirtz
Description
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
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