This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.
What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Retailing: The evolution and development of retailing
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Spector, R. and McCarthy, P. D. (1995). The Nordstrom Way: The Inside Story of America's No. ... Zeithaml,V. A., Berry, L. L. and Parasuraman, A. (1988). Communica— tion and control processes in the delivery of service quality.
These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market.
This second edition focuses on the key elements and components involved in starting a retail business as well as the practical issues that surround retailing.
This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business.
Duke , R. ( 1991 ) ' Post - saturation competition in UK grocery retailing ' , Journal of Marketing Management 7 : 63–75 . Edwards , C. and Gray , M. ( 1990 ) ' Tesco case study ' , in Department of Trade and Industry ( ed . ) ...
Sutton, M. (1998) 'Handling stolen goods and theft: a market reduction approach', Home Office Research and Statistics Directorate: Research Findings No. 69. Sutton, M., Schneider, J. and Hetherington, S. (2001) 'Tackling theft with the ...
Eight Success Factors in New Online Retailing Best Practices in New Online Retailing Risks and Benefits of New Online Retailing Target Groups Top management in the retailing and consumer goods industries Teachers and students in marketing ...