Advertising: Principles & Practice
- ISBN-10
- 0135009383
- ISBN-13
- 9780135009383
- Series
- Advertising
- Category
- Advertising
- Pages
- 686
- Language
- English
- Published
- 2009
- Publisher
- Prentice Hall
- Authors
- William Wells, Nancy Mitchell, Sandra Ernst Moriarty
Description
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
Get the book
Other editions
-
- 2021-08-01
- 456 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2019-10-25
- 584 pages
- Paperback
- McGraw-Hill Education Australia
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