Advertising by Design: Generating and Designing Creative Ideas Across Media
- ISBN-10
- 0470913002
- ISBN-13
- 9780470913000
- Series
- Advertising by Design
- Category
- Design
- Pages
- 82
- Language
- English
- Published
- 2010-12-20
- Publisher
- John Wiley & Sons
- Author
- Robin Landa
Description
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
Get the book
Other editions
-
- 2021-05-11
- 288 pages
- Paperback
- John Wiley & Sons
-
- 2021-05-04
- 288 pages
- Ebook
- John Wiley & Sons
-
- 2016-11-21
- 272 pages
- Paperback
- John Wiley & Sons
-
- 2016-11-08
- 264 pages
- Paperback
- John Wiley & Sons
Similar books
-
Designing Type: Second Edition
By Karen ChengCentaur • Monotype Bruce Rogers with punchcutter Robert Wiebking Bembo • Monotype Frank Hinman Pierpont, ... Kai Bernau and Susana Carvalho Bodoni • Monotype Originating designer Giambattista Bodoni; adapted for Monotype by Sol Hess.
-
The Art of Looking Sideways
By Alan FletcherA primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and ...
-
Hollywood Intuition: It's What Separates Fashion Victims from Fashion Victors!
By Karen Salmansohn, Jaye HershThis July will see the launch of "Hollywood Intuition"-Hersh'sexciting line of accessories for the fashionista on a budget.Accompanying the splash debut of this exclusive accessoriesline, Hollywood Intuition the book, offers in print for ...
-
Arne Jacobsen: Compact Design Portfolio
By Christopher Mount, Arne Jacobsen, Marisa BartolucciArne Jacobsen's furniture, such as his classic Ant Chair and Egg Chair, have become world-famous exemplars of Danish modern design. This book includes some of his most significant work, with an overview from established design writers.
-
Digital Textile Printing
By Susan Carden... here–here, here Awaken project here Bankes, H. here Banks, J. here Barber, E. here Barrett, E. here batik here, here–here, here Beckow, S. here Beddard, H. here Bell, Thomas here, here Benjamin, W. here–here, here, here–here Biggs, ...
-
Functional Clothing Design: From Sportswear to Spacesuits
By Susan M. Watkins, Lucy DunneDaniels, G. 1952. “The 'Average Man'?” Contract AF1860030, Report #0302010. Wright-Patterson AFB: Air Force Aerospace Medical Research Lab. de Bono, E. 1985. Lateral Thinking. New York: Viking Penguin. ———. 1999. Six Thinking Hats.
-
Camp: Notes on Fashion
By Andrew Bolton, Karen Van Godtsenhoven, Amanda GarfinkelII/7–II/8 Sontag, “Notes on 'Camp,'” p. 518, Note 8 pp. II/9–II/11 Sontag, “Notes on 'Camp,'” p. 528, Note 49 pp. II/12–II/13 Sontag, “Notes on 'Camp,'” p. 527, Note 45 pp. II/14–II/17 Mark Booth, Camp (London: Cameron Books, 1983), p.
-
Druids, Celts, and Romans: The Founders of Europe
By James Francis Smith, Sean JudyAuthor James Francis Smith Smith's 350-page narrative-history illustrates the Celts deference of women as leaders and warriors to that exhibited by Rome.
-
Reader's Companion: A Book Lover's Guide to the Most Important Books in Every Field of Knowledge as Chosen by the...
By Fred Bratman, Scott LewisPoliticians, historians, movie stars, religious figures, and authors offer suggestions for the finest books in a wide range of fields and reveal those titles that have most affected their lives,...
-
Design Your Life: The Pleasures and Perils of Everyday Things
By Ellen Lupton, Julia LuptonUse this book to gain control over your environment and tap into the power of design to communicate with friends, family, and the world.