The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
- ISBN-10
- 0136106811
- ISBN-13
- 9780136106814
- Series
- The Strategy and Tactics of Pricing
- Category
- Marketing
- Pages
- 334
- Language
- English
- Published
- 2011
- Publisher
- Pearson P T R
- Authors
- Thomas T. Nagle, Joseph Zale, John E. Hogan
Description
The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
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Other editions
-
- 2002
- 398 pages
- Paperback
- Pearson P T R
-
- 2023-07-31
- 422 pages
- Paperback
- Taylor & Francis
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