The Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing: New International Edition
By Thomas T. Nagle, John Hogan, Joseph ZaleFirst published 2011, 2006, 2002, 1995, 1987 by Pearson Education, Inc. Published 2016 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX144RN 711 Third Avenue, New York, NY 10017, USA Routledge is an imprint of the Taylor ...
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Joseph Zale, John E. HoganThe fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Georg MüllerThis edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, John E. HoganFor Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy ...
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Georg MüllerThis edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
By Thomas T. Nagle, Reed K. Holden" -- Eric G. Mitchell, President, "The Professional Pricing Society" "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights.
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The Strategy and Tactics of Pricing: International Student Edition
By Thomas, John Hogan, USA)The Strategy and Tactics of Pricing: International Student Edition
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
By Thomas T. NagleThe Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Georg MüllerThis edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, John E. HoganFor Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy ...
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Georg Müller, Evert GruyaertThis edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Joseph Zale, John E. HoganNEW! Offer access to pricing software Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically from LeveragePoint Innovations Inc.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. NagleThe Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. NagleThomas Nagle appears as first named author on earlier editions.
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The Strategy and Tactics of Pricing
By Thomas T. Nagle, Joseph Zale, John E. HoganThe Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing
By Thomas T. NagleThe Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Joseph Zale, John E. HoganPractical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
By Thomas T. Nagle, Georg Müller, Evert GruyaertReaders will understand not only the theory behind what they are doing, but also how to implement these principles in their own companies and careers. * This revised edition incorporates a focus on leveraging disruptive technologies and the ...