Principles of Marketing
- ISBN-10
- 0137006691
- ISBN-13
- 9780137006694
- Series
- Principles of Marketing
- Category
- Marketing
- Pages
- 637
- Language
- English
- Published
- 2010
- Publisher
- Pearson Education
- Authors
- Gary Armstrong, Philip Kotler
Description
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
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