Strategic Management 7th Edition offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. This edition includes new coverage on the public sector, not-for-profit organisations, Australian legal frameworks and corporate social responsibility as well as examples and cases from Australia, New Zealand and Asia-Pacific. This coverage of localised content serves to engage students and reflects the current climate of strategic management while updated international content demonstrates how strategic management is used in the global economy. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools au.cengage.com/mindtap
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It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful.
Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.
Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage.
The second part of the book provides tools and techniques to help organize and improve corporate strategy.
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Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps.
This text is the key reference that should be on every strategic leader's bookshelf. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This book is accompanied by a suite of online resources: For students: Internet exercises Glossary Extension Material Working through Strategy Multiple-choice questions Additional recommended resources For lecturers: Test bank Further case ...