Strategic Management: Competitiveness and Globalisation
- ISBN-10
- 0170373150
- ISBN-13
- 9780170373159
- Series
- Strategic Management
- Category
- Business & Economics
- Pages
- 567
- Language
- English
- Published
- 2016-09-29
- Publisher
- Cengage AU
- Authors
- Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
Description
"With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a ‘resource-based’ approach, which requires the examining of a firm’s unique bundling of its internal resources." --Publisher's website.
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Other editions
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- 2023-08-06
- 90 pages
- Ebook
- Ink of Knowledge
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- 2023-02-25
- - pages
- Paperback
- Pearson
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