Implicit Motives
- ISBN-10
- 0195335155
- ISBN-13
- 9780195335156
- Category
- Psychology
- Pages
- 563
- Language
- English
- Published
- 2010-02-18
- Publisher
- Oxford University Press
- Authors
- Oliver Schultheiss, Joachim Brunstein
Description
How do unconscious motivational needs influence physiological, cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field.
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