Strategic Advertising Management

Strategic Advertising Management
ISBN-10
0198835612
ISBN-13
9780198835615
Pages
504
Language
English
Published
2021-01-03
Author
Richard Rosenbaum-Elliott

Description

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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