Cases in Advertising Management

Description

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Cases in Advertising Management

  • 2014-12-18
  • 192 pages
  • Ebook
  • Routledge
• 

  Cases in Advertising Management

  • 2009
  • 120 pages
  • Paperback
  • M E Sharpe Incorporated
• 

  Cases in Advertising Management: Case Analysis Manual

  • 1992-01-01
  • 132 pages
  • Paperback
  • Ntc Publishing Group
• 

  Cases in Advertising Management

  • 1992
  • 343 pages
  • Paperback
  • N T C Business Books

Similar books

• 

  Advertising Management Text And Cases

  By U. C. Mathur

  The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising.

• 

  Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

  By Edd Applegate, Art Johnsen

  CASE 33 P - O - P Advertising and the Taylor Advertising Agency ARAH WARNER , a junior account executive for the Taylor Advertising Agency , squirmed in her chair when she heard Jeff Taylor's comments about the agency's current ...

• 

  Cases in Marketing Management

  By Kenneth E. Clow, Donald Baack

  ... 2010; available at http://mmablips.dailyradar.com/ video/ufc-112-marshall-zelaznik-talks-about- abu-dhabi-s/, ... Todd Martin, “UFC Retrospective Series Part 3: The New Ownership, Todd Martin,” CBSSports.com, June 1, 2009; ...

• 

  Cases In Advertising & Marketing Management, 1/e

  By Edd, Edd Applegate

  Cases In Advertising & Marketing Management, 1/e

• 

  Advertising Management in a Digital Environment: Text and Cases

  By Larry D. Kelley, Kim Bartel Sheehan

  Divided into three core sections, the book provides a truly holistic approach to Advertising Management.

• 

  Cases in Advertising Management

  By Harper W. Boyd

  Cases in Advertising Management

• 

  Advertising Management

  By Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe

  This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.

• 

  Advertising Management: Cases and Concepts

  By Charles H. Patti, John H. Murphy

  Advertising Management: Cases and Concepts

• 

  Advertising Management: Text and Cases

  By Thomas E. Barry, Robert Lee Anderson

  Advertising Management: Text and Cases

• 

  Advertising Management Text And Cases

  By MATHUR, U.C.

  About the Book: Opening up of international markets and market economy are becoming the norms the world over.