Strategic Marketing: Creating Competitive Advantage

ISBN-10: 0199273987
ISBN-13: 9780199273980
Series: Strategic Marketing
Category: Business & Economics / Marketing / General
Pages: 517
Language: English
Published: 2006
Publisher: Oxford University Press
Authors: Essam Ibrahim, Douglas C. West, John Battice Ford

Description

This title discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines key aspects of traditional marketing strategy and recent thinking. The text provides real-world examples to facilitate the understanding of theoretical concepts.

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Other editions

Strategic Marketing: Creating Competitive Advantage
- 2010-03-25
- 585 pages
- Paperback
- Oxford University Press
Strategic Marketing
- 2022-12-31
- 80 pages
- Ebook
- IPR Journals and Book Publishers
STRATEGIC MARKETING: MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION
- 2019-07-01
- 736 pages
- Ebook
- PHI Learning Pvt. Ltd.
Strategic Marketing: Concepts and Cases
- 2018-07-04
- 148 pages
- Ebook
- Routledge

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