Strategic Marketing: Creating Competitive Advantage

Strategic Marketing: Creating Competitive Advantage
ISBN-10
0199556601
ISBN-13
9780199556601
Series
Strategic Marketing
Category
Business & Economics
Pages
585
Language
English
Published
2010-03-25
Publisher
Oxford University Press
Authors
John Ford, Douglas West, Essam Ibrahim

Description

This book examines the ways in which companies create and sustain their competitive advantage. Utilizing a marketing strategy framework which provides you with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.

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