The CRM Handbook: A Business Guide to Customer Relationship Management
- ISBN-10
- 0201730626
- ISBN-13
- 9780201730623
- Category
- Business & Economics
- Pages
- 307
- Language
- English
- Published
- 2002
- Publisher
- Addison-Wesley Professional
- Author
- Jill Dyché
Description
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
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Other editions
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- 2001-08-09
- 336 pages
- Ebook
- Addison-Wesley Professional
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