The CRM Handbook: A Business Guide to Customer Relationship Management

Description

To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who've done CRM the right way “

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  The CRM Handbook: A Business Guide to Customer Relationship Management

  • 2002
  • 307 pages
  • Paperback
  • Addison-Wesley Professional

Similar books

• 

  Family History Digital Libraries

  By William Sims Bainbridge

  One named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.

• 

  Foundation Dreamweaver MX

  By Craig Grannell, Jerome Turner, Matt Stephens

  So here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...

• 

  Cisco CCNA Certification, 2 Volume Set: Exam 200-301

  By Todd Lammle

  This inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.

• 

  CompTIA Network+ Study Guide: Exam N10-006

  By Todd Lammle

  ... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...

• 

  CompTIA Network+ Study Guide with Online Labs: N10-007 Exam

  By Todd Lammle, Jon Buhagiar

  ... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...

• 

  CCNA: Cisco Certified Network Associate FastPass

  By Todd Lammle

  S The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.

• 

  Stranger in the Chat Room

  By Todd Hafer, Jedd Hafer

  A sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.

• 

  Error Correction Coding: Mathematical Methods and Algorithms

  By Todd K. Moon

  M M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...

• 

  Security+ Training Guide

  By Todd King

  ... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...

• 

  CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861

  By Todd Lammle, Andy Barkl

  S reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.