Strategic Marketing Problems: Cases and Comments

ISBN-10: 0205161707
ISBN-13: 9780205161706
Series: Strategic Marketing Problems
Category: Marketing
Pages: 738
Language: English
Published: 1995
Publisher: Allyn & Bacon
Authors: Robert A. Peterson, Roger A. Kerin

Description

Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

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Other editions

Strategic Marketing Problems: Cases and Comments
- 1987
- 735 pages
- Paperback
- Allyn & Bacon
Strategic Marketing Problems: Cases and Comments
- 1984
- 678 pages
- Paperback
- Allyn & Bacon
Strategic Marketing Problems
- 2012-07-15
- 744 pages
- Paperback
- Prentice Hall
Strategic Marketing Problems: Cases And Comments, 12/E
- 2010-09
- 724 pages
- Paperback
- Pearson Education India

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