Book Series: Strategic Marketing Problems

Strategic Marketing Problems

By Robert Peterson, Roger A. Kerin

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

Strategic Marketing Problems: Cases and Comments

By Robert A. Peterson, Roger A. Kerin

He had joined the company in 1967 as vice - president of marketing after having served in various marketing capacities On September 9 , 1976 , Norton Company announced an agreement in principle to merge with Christensen , Inc. , for ...

Strategic Marketing Problems: Cases and Comments

By Robert A. Peterson, Roger A. Kerin

... a community - owned , nonprofit public television station that serves a central and south Texas area , containing more than 1.5 million people , from a 1,000 - foot transmitting tower located midway between Austin and San Antonio .

Strategic Marketing Problems: Cases and Comments

By Roger A. Kerin, Robert Allen Peterson

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world.

Strategic Marketing Problems: Cases and Comments

By Robert Peterson, Roger Kerin

Strategic Marketing Problems: Cases and Comments

Strategic marketing problems: cases and comments

By Roger A. Kerin, Robert Allen Peterson

Provides relevant information and case studies geared toward marketing executives and professionals.

Strategic Marketing Problems: Cases and Comments

By Roger A. Kerin

Strategic Marketing Problems: Cases and Comments

By Roger A. Kerin

Strategic Marketing Problems: Cases and Comments

By Roger A. Kerin, Robert Allen Peterson

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a...

Strategic Marketing Problems

By Robert A. Peterson, Roger A. Kerin

Strategic Marketing Problems

By Pearson Custom Publishing, T. Tischner

Strategic Marketing Problems

By Roger A. Kerin, Robert Allen Peterson

Strategic Marketing Problems

By Roger A. Kerin, Robert Allen Peterson, K. Kerin

Strategic Marketing Problems

Strategic Marketing Problems: Cases and Comments

By Roger A. Kerin, Robert Allen Peterson

Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new,...

Strategic Marketing Problems: Cases and Comments

By Robert A. Peterson, Roger A. Kerin

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide...

Strategic Marketing Problems: Cases and Comments

By Robert A. Peterson, Roger A. Kerin

Intended for advanced marketing courses, this text includes cases from industry and reflects a broad overview of marketing and applications.

Strategic Marketing Problems: Cases and Comments

By Roger A. Kerin, Robert Allen Peterson

A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen. Photo Wars is a simulation that helps you learn how to make...

Strategic Marketing Problems: Cases and Comments + Marketing Planpro Premier

By Robert Peterson, Roger Kerin

Strategic Marketing Problems: Cases and Comments + Marketing Planpro Premier

Strategic Marketing Problems: Cases and Comments

By Roger A. Kerin, Robert Allen Peterson

Strategic Marketing Problems: Cases and Comments

By Robert A. Peterson, Roger A. Kerin

Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993).