The media in your life: an introduction to mass communication
- ISBN-10
- 020572664X
- ISBN-13
- 9780205726646
- Series
- The Media in Your Life
- Category
- Mass media
- Pages
- 460
- Language
- English
- Published
- 2009
- Authors
- Ann Larabee, Stephen Lacy, Jean Folkerts
Description
The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
Get the book
Other editions
-
- 2009-01-15
- - pages
- Paperback
- Pearson
Similar books
-
Media Studies
By Henry J. BrownMedia Studies
-
媒体
By 霍利尔英国中学科普读本
-
Twentieth Century Media
By Steve ParkerThis U.S. edition © 2002 by Gareth Stevens , Inc. Additional end matter © 2002 by Gareth Stevens , Inc. Designer : Rob Shone Editor : James Pickering Picture Research : Carrie Haines Gareth Stevens Editor : Dorothy L. Gibbs INDUSTRI NG ...
-
Mass Media Law
By Don R. PemberMass Media Law
-
Perspectives: ethics, issues and controversies in mass media
By ArantWilliams says then - editor Shelby Coffey III , who left the paper two weeks after Willes stepped in as publisher , expressed concern about church - state separation to her early in the process . " Shelby pulled me aside and said ...
-
Media and Democracy
By Nirmala Rao KhandpekarCONTENTS: Media's Mandate in a Democracy; Building Our Media: Community Broadcasting, Social Movements & Media Democratization; Democracy, Development, Peace & Communication: An Overview of their Roles & Interaction; Structural & Social ...
-
Media Ethics - Global Dimensions
By Nirmala Rao KhadpekarIn this book the boundary of our enquiry is print medium, and in that news presentation,
-
Readings in Mass Communication: Concepts and Issues in the Mass Media
By Michael C. Emery, Ted Curtis Smythe... 281 Mary Tyler Moore Show , 134 M * A * S * H , 238 Massachusetts Cable Commission , 258 Massachusetts Consumer ... 458 Laos , 360 Larson , Arthur , 380 Lasky , Victor , 85 , 382 Last American Hero , The , 239 Last Tango in Paris ...
-
Reaching Audiences: A Guide to Media Writing
By Jan Johnson Yopp, Katherine C. McAdamsof Maryland , especially Professor James Plumb , Professor Maureen Beasley , Professor Carl Sessions Stepp , and students Erik Bucy , Andrea Hoffman , and Encarnita Pyle . We also thank Beth Haller at Towson University of the University ...
-
Media Literacy is Elementary: Teaching Youth to Critically Read and Create Media
By Jeff SharePatricia Hill Collins ( 2000 ) asserts , “ an increasingly important dimension of why hegemonic ideologies concerning race , class , gender , sexuality , and nation remain so deeply entrenched lies , in part , in the growing ...