What do reviewers have to say about "Media in Your Life ?" "The text's strengths... are on the emphasis on media history, convergence trends, and marketplaces. I also appreciate that...
With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media.
The Media in Your Life: An Introduction to Mass Communication Interactive Edition User's Guide
Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media.
Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media.
The Media in Your Life: An Introduction to Mass Communication Interactive Edition Video Guide
How information is shared using media.
This access code gives you access to all of MyCommunicationLab's grade-boosting resources. Access code also includes a complete E-Book of Folkerts/Lacy/Larabee , Media in Your Life, The: An Introduction to Mass Communication, 4/e.