The invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
“When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.
... because there is always something new to discover. There is always a new and unique Italian wine to fall in love with, a new variety of grappa to discover. There is always a small DOC/DOCG that we have never heard [of] to try.
International Marketing Strategy: Analysis, Development, and Implementation
The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers.
This is the first-ever book about product and country images.
International Marketing: Analysis And Strategy 3Rd Ed.
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin ...