Database Marketing

Description

Have you ever wondered how Virgin knows which newspaper you like to read and have it ready on your seat when you board your flight? Or how on earth Marriot hotels keep track of the likes and dislikes of 5 million people, even down to their favourite room? Are these people psychics? No, but they have learnt what a powerful marketing tool a database can be. Are you getting the most out of your database?

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Other editions

• 

  Database Marketing: Analyzing and Managing Customers

  • 2010-02-26
  • 872 pages
  • Ebook
  • Springer Science & Business Media
• 

  Database Marketing: Analyzing and Managing Customers

  • 2008-01-23
  • 872 pages
  • Paperback
  • Springer Science & Business Media
• 

  Database Marketing: Strategy and Implementation

  • 1990-01-16
  • 224 pages
  • Paperback
  • Wiley

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