Database Marketing: Strategy and Implementation

Description

Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.

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Other editions

• 

  Database Marketing: Analyzing and Managing Customers

  • 2010-02-26
  • 872 pages
  • Ebook
  • Springer Science & Business Media
• 

  Database Marketing: Analyzing and Managing Customers

  • 2008-01-23
  • 872 pages
  • Paperback
  • Springer Science & Business Media
• 

  Database Marketing

  • 1995
  • 196 pages
  • Paperback
  • Financial Times/Prentice Hall

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