Logistics Management

Logistics Management
ISBN-10
0273731351
ISBN-13
9780273731351
Series
Logistics Management
Category
Business logistics
Language
English
Published
2012
Publisher
Financial Times/Prentice Hall
Author
David B. Grant

Description

"This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment."--Publisher's description.

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