Service Management: An Integrated Approach
- ISBN-10
- 0273732188
- ISBN-13
- 9780273732181
- Series
- Service Management
- Category
- Business & Economics
- Pages
- 545
- Language
- English
- Published
- 2013-03-07
- Publisher
- Pearson Higher Ed
- Authors
- Bart van Looy, Paul Gemmel, Roland Van Dierdonck
Description
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Get the book
Other editions
-
- 2014
- - pages
- Paperback
- McGraw-Hill Europe
-
- 2013-06-11
- 510 pages
- Ebook
- FT Press
-
- 2013
- 485 pages
- Paperback
- Pearson Education
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