The Eighth Edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations details topics such as managing capacity, demand, and waiting lines, and discusses service supply relationships; and, Part Four: Quantitative Models for Service Management addresses forecasting and managing service inventory. PART ONE: Understanding Services Chapter 1: The Service Economy Chapter 2: Service Strategy PART TWO: Designing the Service Enterprise Chapter 3: New Service Development Chapter 4: The Service Encounter Chapter 5: Supporting Facility and Process Flows Chapter 6: Service Quality Chapter 7: Process Improvement Supplement: Data Envelopment Analysis (DEA) Chapter 8: Service Facility Location PART THREE: Managing Service Operations Chapter 9: Service Supply Relationships Chapter 10: Globalization of Services Chapter 11: Managing Capacity and Demand Chapter 12: Managing Waiting Lines Chapter 13: Capacity Planning and Queuing Models Supplement: Computer Simulation PART FOUR: Quantitative Models for Service Management Chapter 14: Forecasting Demand for Services Chapter 15: Managing Service Inventory Chapter 16: Managing Service Projects APPENDIX Appendix A: Areas of Standard Normal Distribution Appendix B: Uniformly Distributed Random Numbers [0, 1] Appendix C: Values of Lq for the M/M/c Queuing Model Appendix D: Equations for Selected Queuing Models.
This book can be used to support a dedicated Service Operations Management course, or a service-focused course in Operations Management.
Service Trades
Previously issued annually as Business monitor: Service & distributive series: SDA 29
顧客服務最佳行銷方法
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本书论述企业管理人员的公仆型领导风格对组织氛围和员工的工作结果的影响, 介绍本项实证研究方法与多层次线性模型分析结果, ...
北大光华管理学院IMBA、MBA推荐用书。
服務管理
The Window Cleaning Business: How to Start, Build and Operate a Residential Or Commercial Window Cleaning Business
The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.