Strategic Management: Competitiveness and Globalization

Strategic Management: Competitiveness and Globalization
ISBN-10
0324072880
ISBN-13
9780324072884
Series
Strategic Management
Category
Administración industrial
Pages
1100
Language
English
Published
2001
Publisher
South-Western Pub
Authors
Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

Description

Strategic Management: Competitiveness and Globalization, 4e continues the authors tradition of quality and excellence in presenting how firms achieve strategic competitiveness, through a timely and clear writing style. The text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion only--customized case selections are available through Custom Publishing.

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