Marketing Principles and Best Practices
- ISBN-10
- 0324225180
- ISBN-13
- 9780324225181
- Category
- Marketing
- Pages
- 598
- Language
- English
- Published
- 2005
- Publisher
- South Western Educational Publishing
- Author
- K. Douglas Hoffman
Description
Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.
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