Marketing Principles and Best Practices
- ISBN-10
- 0324305729
- ISBN-13
- 9780324305722
- Category
- Business & Economics
- Pages
- 598
- Language
- English
- Published
- 2005-01
- Publisher
- South-Western Pub
- Author
- K. Douglas Hoffman
Description
Chapters include: "Strategic and marketing planning", "Marketing ethics and social responsibility", "International marketing", "Consumer behavior" and "Business-to-business marketing".
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Other editions
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- 2005
- 598 pages
- Paperback
- South Western Educational Publishing
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