Marketing Strategy and Management

Description

This is a major revision of Michael Baker's Marketing Strategy and Management. Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Marketing Strategy and Management

  • 2014-12-19
  • 560 pages
  • Paperback
  • Palgrave Macmillan
• 

  Marketing Strategy and Management

  • 2014-12-05
  • 560 pages
  • Ebook
  • Macmillan International Higher Education

Similar books

• 

  Social Marketing MKT3SEM (Custom Edition)

  By Tapp Et Al Eagle

  This custom title is published for La Trobe University.

• 

  M: Marketing

  By Dhruv Grewal, Michael Levy

  M: Marketing

• 

  Contemporary Marketing

  By Louis E. Boone, David L. Kurtz

  ... David W. , 51 , 184 , 485 Crawford , C. Merle , 495 , 511 Crutchfield , Richard S. , 146 Cundiff , Edward W. ... Barnett , 102 Greyser , Stephen A. , 372 Griffin , Clare E. , 500 Grikscheit , Gary M. , 485 Gross , Charles W.

• 

  Grademaker

  By Susan Peterson

  This is an example of : selective distribution b . intensive distribution exclusive distribution d . dual distribution intermediary distribution C. e . al a . 11. Rolls Royce has a restrictive policy of only establishing one or two ...

• 

  How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process

  By Alvin Jay Rosenstein, Daniel J. Rosenstein, Debbi Smith

  How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process

• 

  Marketing

  By Joel R. Evans, Barry Berman, William Joseph Patrick Wellington

  ... Cambrian College Gerard Edwards , Douglas College Gus Cameron , Fanshawe College Scott Follows , Acadia University Gloria Darroch , Northern Alberta Linda Hoffman , NAIT Institute of Technology Marina Jaffey , Camosun College Susan ...

• 

  Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan

  By Caroline M. Fisher, William F. Schoell, Joseph P. Guiltinan

  Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan

• 

  Marketing: Contemporary Concepts and Practices

  By William F. Schoell, Joseph P. Guiltinan

  Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing.

• 

  Marketing: Contemporary Concepts and Practices

  By William F. Schoell, Joseph P. Guiltinan

  Contemporary concepts and practices in marketing.

• 

  Test Bank for Marketing: Contemporary Concepts and Practices

  By William F. Schoell

  Test Bank for Marketing: Contemporary Concepts and Practices