Handbook of Consumer Finance Research

Handbook of Consumer Finance Research
ISBN-10
0387757341
ISBN-13
9780387757346
Category
Psychology
Pages
424
Language
English
Published
2008-01-03
Publisher
Springer Science & Business Media
Author
Jing J. Xiao

Description

This handbook surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations such as high school students and the older consumer.

Other editions

Similar books