How Pleasure Works: The New Science of Why We Like What We Like
- ISBN-10
- 039307711X
- ISBN-13
- 9780393077117
- Series
- How Pleasure Works
- Category
- Psychology
- Pages
- 304
- Language
- English
- Published
- 2010-06-14
- Publisher
- W. W. Norton & Company
- Author
- Paul Bloom
Description
“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPR Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.
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Other editions
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- 2010
- 280 pages
- Paperback
- W. W. Norton & Company
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