How Pleasure Works: The New Science of Why We Like What We Like

How Pleasure Works: The New Science of Why We Like What We Like
ISBN-10
0393340007
ISBN-13
9780393340006
Series
How Pleasure Works
Category
Psychology
Pages
304
Language
English
Published
2011-06-20
Publisher
W. W. Norton
Author
Paul Bloom

Description

“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPR Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

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