Critical Perspectives in Public Relations
- ISBN-10
- 0415123003
- ISBN-13
- 9780415123006
- Category
- Business & Economics / Public Relations
- Pages
- 180
- Language
- English
- Published
- 1996
- Publisher
- International Thomson Business Press
- Authors
- Jacquie L'Etang, Magda Pieczka
Description
Public relations has been growing in importance as an element of a company's or institution's communication whether internally, with other corporations or with society beyond their immediate environment. Encompassing issues of corporate responsibility, marketing the corporate image, crisis management, the effectiveness of communication, lobbying, the area covers many facets of the relationship between the institution and the public. This text focuses on the nature and scope of public relations studies, the origin and development of the field together with some of the tensions and dilemmas that have arisen. Analyzing such issues as political public relations, education, organizational diplomacy, rhetoric, image and identity, and the nature of communication, this study provides an interdisciplinary approach to the theories and concepts of public relations.
Get the book
Similar books
-
商务沟通：方法、案例和技巧（移动学习版）
By 张传杰, 黄漫宇主编王(语气诚恳):我是娱乐司户王副经理。我想李总约个时间见见面,想请李总加我们的员俱乐。我们娱乐司是一档的员俱乐,设先进华,各口味的菜肴和各娱乐戏应有尽有,加我们的员俱乐,可受......秘书打了小王的话。秘书:我知道了,王经理。李总正在开,等开, ...
-
商务礼仪与沟通
By 王艳, 谢攀科与西装、皮鞋相配套的袜子,以深色、单色为宜,并且最好是黑色的。切忌黑皮鞋配白袜子,也不要穿过分扎眼的彩袜、花袜或者其他浅色的袜子。发光、发亮的袜子绝对不要穿。袜口应适当高些,应以坐下跷起腿后不露出皮肤为准。(7)男士着装其他注意点。
-
Hispanic Marketing & Public Relations: Understanding and Targeting America's Largest Minority
By Elena del ValleThe new book provides information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing...
-
Public Relations Writing and Media Techniques
By Dennis L. WilcoxPublic Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new...
-
Police-community Relations
By Alan Coffey, Edward Eldefonso, Walter HartingerThe purpose of this text is to provide a resource for training police officers in the complexity of community and human relations. The text recognizes that law enforcement is faced...
-
Police and the Media: Bridging Troubled Waters
By Patricia A. KellyPolice and the Media: Bridging Troubled Waters
-
Issues Management in Strategic Planning
By William L. RenfroEmerging issues in the external environment have more influence on the future of corporations than do their CEO's and strategic management team. As a result, corporate executives must anticipate and...
-
The Library Book Cart Precision Drill Team Manual
By Linda D. McCracken, Lynne ZeiherPublic stunts and all-for-fun, utterly nonpoliticized publicity bashes can be a great way to promote a library to a community, get people to see the library in a different light...
-
Constructing Clinton: Hyperreality & Presidential Image-making in Postmodern Politics
By Shawn J. Parry-Giles, Trevor Parry-GilesBill Clinton is the embodiment and epitome of American politics in the postmodern, mediated age. Clinton's able marshaling of images, which allowed him to retain popularity and position when faced...
-
Power and Influence: Mastering the Art of Persuasion
By Robert L. DilenschneiderThe president of international public relations firm Hill and Knowlton, Inc., shares the secret to successful power brokering, offering tips on everything from hostile takeovers to Middle East peace