Hispanic Marketing & Public Relations: Understanding and Targeting America's Largest Minority
- ISBN-10
- 1932534083
- ISBN-13
- 9781932534085
- Category
- Business & Economics / Marketing / General
- Pages
- 435
- Language
- English
- Published
- 2005
- Publisher
- Poyeen Pub.
- Author
- Elena del Valle
Description
The new book provides information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website www.hmca.org and on the new weblog www.hispanicmpr.com. Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations.
Get the book
Similar books
-
Happy For No Reason: 7 Steps to Being Happy From the Inside Out
By Marci ShimoffMarci Shimoff combines the best in cutting-edge scientific research into happiness with interviews with over 100 genuinely happy people, and lays out a powerful, holistic, seven-step formula for raising our 'happiness set point'.
-
Hispanic Marketing
By Felipe Korzenny, Betty Ann KorzennyThe book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target.
-
Experience Design: A Framework for Integrating Brand, Experience, and Value
By Patrick Newbery, Kevin FarnhamFrank Wilson is a neurologist who treats people who have sustained work-related hand injuries. He has been fascinated with the hand-brain relationship in human evolution and the role this relationship has played in defining the world we ...
-
Hispanic Customers for Life: A Fresh Look at Acculturation
By M. Isabel ValdésIsabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture.
-
Hispanic Marketing: The Power of the New Latino Consumer
By Felipe Korzenny, Sindy Chapa, Betty Ann KorzennyBrought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture ...
-
Qualitative Research Methods in Public Relations and Marketing Communications
By Immy Holloway, Christine DaymonMark Gabbott and Gillian Hogg (1996) wanted to study how companies in Scotland made decisions about which consultancies to select. They conducted twelve in-depth interviews with senior managers in a variety of companies who used PR ...
-
How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
By Tom McMakin, Doug FletcherFinders, Minders, and Grinders 15 The next few weeks were filled with emotions for Russell and for his fellow students, a complicated stew of anger at the shooter, grief over the lost promise of those who had been slain, and relief and ...
-
Fast Track Networking: Turning Conversations Into Contacts
By Lucy Rosen, Claudia Gryvatz CopquinWhether you are looking to secure a new deal—or land a new job—Fast Track Networking gives you the tools you’ll need to put the power of networking to work for you.
-
Shopping for Identity: The Marketing of Ethnicity
By Marilyn HalterShe said it was a can of Campbell's soup that she had bought at the store. That was my first introduction to Campbell's soups. I told Mother about the soup, and she bought one can at the store. She said it was good but that we couldn't ...
-
Hispanic Stars Rising: The New Face of Power
By Claudia Romo EdelmanHispanics contribute so much to America, and now it is time for others to see just how beautiful and resilient they can be.Hispanic Stars Rising: The New Face of Power shares the stories about the experiences, challenges, and successes of ...