Corporate Reputation and Competitiveness
- ISBN-10
- 041528743X
- ISBN-13
- 9780415287432
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2003
- Publisher
- Psychology Press
- Author
- Gary Davies
Description
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
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