Applied Public Relations: Cases in Stakeholder Management
- ISBN-10
- 0415999154
- ISBN-13
- 9780415999151
- Series
- Applied Public Relations
- Category
- Public relations
- Pages
- 303
- Language
- English
- Published
- 2009
- Publisher
- Taylor & Francis
- Authors
- Kathy Brittain McKee, Larry F. Lamb
Description
Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.
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