Advertising by Design
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Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin Landa... Allison Gabrys Account Director: Jon Freshwater Group Technical Director: Nicholas Mitrousis The Jordan Brand is iconic among teens, yet many of them are too young to have witnessed the glory days of Michael Jordan's career.
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Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin LandaDuke, Dustin Dunkin' Donuts Dunn, Carol Dunn, Joslyn Dunn, Ryan Durant, Kevin Duration Durbin, Robert Dynamics Dynamic visual hierarchy Earned media Eastwood, Matt eCampus.com Echolab Economy (term) Edges Edge alignment Edwards, ...
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Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin LandaDon't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded.
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Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin Landa... the brand fans will appreciate. At the end of this chapter, see the Samsung Case Study from Nexus Studios for an example of creating a fan experience. PSA FILM: THE GREATEST ACTION MOVIE EVER (G.A.M.E) Agency: McCann New York and the Ad ...
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Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin Landa"With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017) The guide to CREATIVE multichannel ...