The Marketing Plan
- ISBN-10
- 0471384127
- ISBN-13
- 9780471384120
- Series
- The Marketing Plan
- Category
- Business & Economics
- Language
- English
- Published
- 2000-11-10
- Publisher
- Wiley
- Author
- William A. Cohen
Description
This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.
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