The Marketing Plan

  • The Marketing Plan: How to Prepare and Implement it
    The Marketing Plan: How to Prepare and Implement it
    By William M. Luther

    Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.

  • The Marketing Plan: A Handbook
    The Marketing Plan: A Handbook
    By Marian Burk Wood

    For marketing planning, marketing management and marketing strategy courses. This practical, hands-on supplement enables students to develop a realistic, customized marketing plan applying marketing concepts learned in the classroom. The...

  • The Marketing Plan: A Step-by-step Guide
    The Marketing Plan: A Step-by-step Guide
    By John Westwood

    course , be some marketing objectives that a company will set based on the opportunities identified in the SWOT analyses ... At different stages in a product's life cycle the company should make changes to its strategies for advertising ...

  • The Marketing Plan: How to Prepare and Implement it
    The Marketing Plan: How to Prepare and Implement it
    By William M. Luther

    Large enough for you to obtain a good return, but not so large that you could not obtain a 30–50 percent market share. The growth rate is between 5 and 25 percent per year. The stage of life cycle is either introductory or early growth.

  • The Marketing Plan: A Pictorial Guide for Managers
    By Peter Morris, Malcolm McDonald

    This book is based on the international bestseller "Marketing Plans: How to Prepare Them, How to Use Them" by Malcolm McDonald and Hugh Wilson (Wiley).

  • The Marketing Plan
    The Marketing Plan
    By William A. Cohen

    With this practical guide, you get: * Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. * Time-saving forms: These worksheets, including ...

  • The Marketing Plan
    The Marketing Plan
    By William A. Cohen

    Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while...

  • The Marketing Plan: How to Prepare and Implement it
    The Marketing Plan: How to Prepare and Implement it
    By William M. Luther

    Properly used, these are tools that every company can use to dramatically increase sales and boost profits."

  • The Marketing Plan: How to Prepare and Implement It
    The Marketing Plan: How to Prepare and Implement It
    By William Luther

    The up-to-the-minute fourth edition of The Marketing Plan pairs case studies and examples from major brand successes of the last ten years with access to online software that aids in decision-making, pricing, budget calculations, and sales ...

  • The Marketing Plan
    The Marketing Plan
    By William A. Cohen

    This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.