The End of Advertising as We Know It
- ISBN-10
- 047142966X
- ISBN-13
- 9780471429661
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2003-12-09
- Publisher
- John Wiley & Sons
- Authors
- Armin A. Brott, Sergio Zyman
Description
The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.
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