The End of Advertising as We Know It
- ISBN-10
- 0471432717
- ISBN-13
- 9780471432715
- Category
- Business & Economics
- Pages
- 239
- Language
- English
- Published
- 2002-11-14
- Publisher
- John Wiley & Sons
- Authors
- Sergio Zyman, Armin Brott
Description
In the 1990s, they had a chance to reestablish themselves as a manufacturer of good~quality shoes, which was what they were known for. But they got caught up trying to “out~Nike” Nike in the high~end market. THE END OF ADVERTISING AS WE ...
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