Identifies the specific aspects of hospitality management related to operating in an international context. Deals with multicultural customers; employing a multicultural workforce; operating in different political, social, economic and legal contexts; and coping with geographic distance. Identifies the main environmental factors and key conditions affecting the industry in the five major regions of the world. Also considers international business formats, functional management and operational issues.
The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of ...
This book is a compilation of the most current research in global operations. It examines new developments, new management co
There are other fuller examples provided on the website but this brief PEST for McDonald's is illustrative. ... Example: French riots haven't hit bookings so far This is 107 Exploring the international environment.
Stringam, B. and Partlow, C. (2016), A Profile of the Hospitality Industry, Business Expert Press, New York, NY. Sturman, M., Corgel, J., ... Walker, J.R. (2016), Introduction to Hospitality Management, Pearson, Upper Saddle River, NJ.
Zheng Gu, PhD Associate Professor, College of Hotel Administration, University of Nevada, Las Vegas. been undergoing rapid globalization in recent years. The globalization of the industry has created an increasing need for competent and ...
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management.
Talent Management Innovations in the International Hospitality Industry explores a wide range of subjects within the talent management field, including employer branding, creative talent, talent pools, and mentoring initiatives, along with ...
This unique collaboration of leading global scholars and researchers with foremost executives offers an in-depth examination of the theory and practice of corporate strategy in the international hospitality industry. Each...
This Book Includes Studies In Politics, Culture, And Geography That Will Enable The Hospitality Manager Gain An In-Depth Understanding Of The Increasingly Globalized Hospitality Industry.
The furnishings were also replaced with brick and wood designs and they introduced free Wi-Fi into their stores. Third, McDonalds made use of marketing tactics to reposition the brand. By sponsoring pop acts such as Justin Timberlake ...