Hospitality Business Development
- ISBN-10
- 1136439374
- ISBN-13
- 9781136439377
- Series
- Hospitality Business Development
- Category
- Business & Economics
- Pages
- 312
- Language
- English
- Published
- 2010-05-04
- Publisher
- Routledge
- Authors
- Alan Clarke, Ahmed Hassanien, Crispin Dale
Description
Hospitality Business Development analyzes and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and: • explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. • explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development • examines the shifting nature of demand, evaluating consumers’ behaviour and relating the principles of customer centricity to the business development function • is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development . Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.
Get the book
Other editions
Similar books
-
Hospitality Business Development
By Ahmed Hassanien, Crispin DaleThis book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.
-
Hospitality Business Development
By Sheffield Hallam University. School of Leisure and Food ManagementHospitality Business Development
-
The International Hospitality Business: Management and Operations
By Lawrence Yu, Kaye Sung ChonThis book is a compilation of the most current research in global operations. It examines new developments, new management co
-
Strategic International Restaurant Development: From Concept to Production
By Camillo, Angelo A.This book is ideal for restaurateurs, managers, entrepreneurs, executives, practitioners, stakeholders, researchers, academicians, and students interested in the methods, tools, and techniques to successfully manage, develop, and run a ...
-
Business Development in Licensed Retailing
By Conrad Lashley, Guy LincolnThis book: · Forms the basis of a complete course for a unit manager's development. · Provides an overview of the range of skills needed for effective unit management. · Supports the development of techniques with examples from existing ...
-
Strategic Management for the Hospitality and Tourism Industry: Developing a Competitive Advantage
By Vincent SabourinThis vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry.
-
Sustainable Hospitality and Tourism as Motors for Development: Case Studies from Developing Regions of the World
By Philip Sloan, Willy Legrand, Claudia Simons-KaufmannThis book uses twenty-five case studies to demonstrate how it is possible to create income and stimulate regional socio-economic development by using sustainable hospitality and tourism attractions.
-
The 6 Step Marketing Plan: For Hospitality Business Managers
By Adrian CloseThis guide will help you identify and expand your market, create your individual message and highlight which media you should be concentrating on.Adrian Close, the author, is a multi-award winning hospitality manager, inspirational trainer, ...
-
THE HOSPITALITY INDUSTRY: Understanding Hotel Business
By Vesselin Blagoev, Elena Yuryevna Nikolskaya, Leonid Alekseevich PopovThis book is designed to assist the university students, hotel managers and employees in the hospitality industry, especially in the hotel business.
-
Talent Management Innovations in the International Hospitality Industry
By Stefan Jooss, Ralf Burbach, Huub RuëlTalent Management Innovations in the International Hospitality Industry explores a wide range of subjects within the talent management field, including employer branding, creative talent, talent pools, and mentoring initiatives, along with ...