Marketing

Description

This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of various marketing activities. Many up-to-date examples are included.

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Other editions

• 

  Marketing: A Guide to the Fundamentals

  • 2009-09-09
  • 230 pages
  • Paperback
  • John Wiley & Sons
• 

  Marketing

  • 2023-09-05
  • - pages
  • Paperback
  • Azhar UL Haque Sario
• 

  Marketing

  • 2022-03-30
  • 784 pages
  • Paperback
  • Oxford University Press
• 

  Marketing: An Introduction, Global Edition

  • 2022-03-28
  • 702 pages
  • Paperback
  • Pearson Higher Ed

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