Marketing: A Guide to the Fundamentals
- ISBN-10
- 1576603296
- ISBN-13
- 9781576603291
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 230
- Language
- English
- Published
- 2009-09-09
- Publisher
- John Wiley & Sons
- Author
- Patrick Forsyth
Description
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: • The marketing mix • Pricing policy • Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
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